Algorithms and AI don’t just show us reality — they warp it in ways that benefit platforms built to exploit people for profit, says etymologist Adam Aleksic. From ChatGPT influencing our word choices to Spotify turning a data cluster into a new musical genre, he reveals how new technology subconsciously shapes our language, trends and sense of identity. “These aren’t neutral tools,” he says, encouraging us to constantly ask ourselves: How am I being influenced?

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