Can Meesho’s Business strategy beat Amazon and Flipkart? | Business Case Study

Meesho has revolutionized India’s e-commerce by empowering small sellers, enabling them to ship products nationwide. Unlike e-commerce giants like Amazon and Flipkart, which have struggled for profitability, Meesho has achieved it by democratizing online commerce, especially for small businesses. With an average order value of just Rs 360-370, compared to Rs 1000 for Amazon and Flipkart, and offering products 25-30% cheaper, Meesho has become a billion-dollar unicorn in under 10 years. Its active user base grew by 32% YoY as of December 2023, compared to 13% and 21% for Amazon and Flipkart, with a retention rate of 80%. The key question is how Meesho managed profitability and rapid growth in a competitive market and what lessons can be drawn from its success.

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