How generative AI can boost consumer marketing

From automating processes and powering hyper personalization to permanently altering the idea generation process, generative AI is poised to be a catalyst for a new age of marketing capabilities.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/how-generative-ai-can-boost-consumer-marketing

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How generative AI can boost consumer marketing

We look at how generative AI is unlocking a new age of marketing capabilities with automated processes, hyperpersonalization, and new forms of idea generation.