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Seth Godin – Everything You (probably) DON’T Know about Marketing
Behind The Brand, Seth Godin details everything you (probably) don’t know about marketing. Marketing is often a misunderstood concept often viewed as simply creating demand and driving brand awareness. Seth Godin dispels this view by explaining the difference between brand marketing and direct marketing, evaluating the value of a brand in marketing, and reviewing key differences between psychographic and demographic marketing. His great insight into what we don’t know about marketing is adopted from his bestseller – Seth Godin, This Is Marketing.