The changing face of marketing

This article from the McKinsey Quarterly archive analyses six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges.

https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-changing-face-of-marketing

mckinsey.com

The changing face of marketing

This article from the McKinsey Quarterly archive analyzes six major changes that promised to transform future marketing efforts. These forces have largely proved to be as influential as predicted and continue to shape today’s challenges.