-
The influence of social media on the beauty industry in 2024
Social media has dramatically reshaped the beauty industry, particularly in 2024, with platforms like Instagram and YouTube serving as key drivers of beauty trends, consumer behavior, and brand marketing strategies. From influencer partnerships and live streaming events to the rise of virtual beauty consultations, social media’s influence is undeniable. The industry has adapted to these changes, capitalizing on the interactive nature of these platforms to engage directly with their audience and foster a more inclusive and personalized approach to beauty.