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4 Levels of Strategy
The four levels of strategy in an organization provide a structured approach to achieving goals and addressing challenges. Corporate strategy focuses on the overall direction of the organization, including growth, diversification, and resource allocation. Business strategy deals with how individual business units or products compete in the market, emphasizing competitive advantage. Functional strategy involves optimizing specific departments or functions like marketing, operations, or finance to support the business strategy. Lastly, operational strategy concentrates on the day-to-day activities and processes required to deliver value and achieve short-term objectives, ensuring alignment with higher-level strategies. Together, these levels create a cohesive roadmap for success.
