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Why do ads follow you online?
Have you ever had the eerie sensation of the internet reading your mind? You browse for a new pair of shoes, and suddenly, every website you visit bombards you with ads for that pair. Coincidence? Hardly. Welcome to the world of behavioural retargeting, where your online actions are the breadcrumbs leading advertisers straight to you. “We tailor our targeting to reach specific audiences by analyzing interests, behaviours, past interactions, and purchase history. Our ad strategy focuses on both attracting new customers and retaining existing ones. We use tools like Meta Suite and Google Ads to segment audiences and optimize communication, ensuring that our message reaches each group. This method allows us to make data-driven decisions that improve the success of our marketing and overall engagement,” Mihir Jain, sales and marketing director, Insight Cosmetics, told Brand Wagon Online