The Genius Strategy of Coca Cola to beat Pepsi | Business War: PEPSI VS COCA COLA

This failure of pepsi, teaches a very very important lesson on how to avoid a terrible product failure. From cocacola’s stand point it teaches us how to kill a competitors product using a marketing strategy!!!
So in this case study lets deep dive and understand,
Why…

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The art of innovation | Guy Kawasaki | TEDxBerkeley

Top 10 of the Art of Innovation

https://youtu.be/Mtjatz9r-Vc?si=BjctS1ec_u-58BBm

Idea Supply Chain

How can idea reach the market. Value chain of innovation. From insights to impact. Innovation is not Creativity.

https://youtu.be/NjPuDvedZe4?si=STLnHUgfVyX34cR0

By Dr Pavan Soni

Innovation is a Political Process

The ability to navigate the politics with deftness is what distinguishes an innovator from an engineer.
Remember that innovation is a political process. It’s not the best idea that wins, rather it’s the most acceptable idea that does. And it’s your job to make the idea acceptable.
In this piece,…

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linkedin.com

Innovation is a Political Process

Have you ever wondered why your ground-breaking idea hasn't got any audience? That nobody is interested in your 'genius' idea and people can't see how wonderful it would be for them. You feel left out, almost like a sitting genius … Continue reading

Nothing is impossible, every problem has a solution. You need to be innovative and think out of the box.

https://youtu.be/OzSoCfK9mjQ?si=uqePXBwSx_JoYyh0