Job Description
About US
Our Vision – To Enable Wow And Delightful Careers
Ethnus is a leading Emerging Technology training provider and has trained over 1.6 million students. Pioneering in employability enhancement and skill development since 2007, Ethnus provides training, certification, and placement support to its students in relevant industry-specific jobs. Ethnus has the honour of being the Cloud expert for Team India since WorldSkills 2022 competition. We are the Authorized Training Partner of Amazon Web Services (AWS) for the Cloud Computing courses, EC Council for Cyber Security courses, and many more. Our company has been mentioned by Hon. Minister of Education in the Parliament (2019) for delivering a high quality training and mentoring to students. Over 600 higher education institutions around the country trust our services to enhance and build the employ-ability of their students.
Key Roles & Responsibilities:
1. Strategic Planning and Execution:
- Develop and implement comprehensive marketing strategies aligned with product- led growth principles to achieve business goals.
- Align marketing initiatives with overall company strategy and objectives.
- Identify market opportunities and establish long-term and short-term goals.
2. Product Messaging and Positioning:
- Develop compelling messaging and positioning that highlights the unique value proposition of our product and services.
3. Driving product-led growth:
- You’ll be a champion for our website, SEO optimization, product fitment, leveraging freemium models, and developer resources, and organically acquiring and activating new users.
4. Content marketing and thought leadership:
- Create high-quality content (tutorials, blog posts, case studies) showcasing how our programs improve development efficiency and position us as thought leaders in Emerging technology.
5. Community Building: Foster a vibrant community around our product and services, leveraging forums, meetups, online communities, and social media channels to facilitate knowledge sharing and collaboration.
6. User Engagement and Retention: Implement strategies and marketing automation to increase user engagement and retention.
7. Team Leadership: Build and lead a high-performing marketing team with an innovative team culture, set performance goals, providing guidance, mentorship, and professional development opportunities to team members.
8. Brand Management:
- Maintain and enhance the company’s brand identity.
- Ensure consistent messaging across all marketing channels and materials.
- Develop and execute branding campaigns to increase brand equity.
9. Market Research and Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Analyse marketing data and metrics to optimize marketing efforts.
- Use insights to refine marketing strategies and tactics.
10. Digital Marketing:
· Oversee digital marketing strategies including SEO, SEM, social media, email marketing, and content marketing. Leverage data analytics to improve digital marketing performance and ROI. Ensure the company’s digital presence is optimized for user engagement and conversion.
11. Campaign Management:
- Plan and execute integrated marketing campaigns across various channels.
- Monitor and report on campaign performance and adjust strategies as needed.
- Manage the marketing budget and ensure cost-effective use of resources.
12. Stakeholder Collaboration:
- Collaborate with sales, product development, and other departments to ensure cohesive marketing efforts.
- Communicate marketing plans and results to senior management and stakeholders.
- Build and maintain relationships with external partners, agencies, and vendors.
13. Public Relations and Communications:
- Develop and manage PR strategies to enhance the company’s public image.
- Handle media relations and respond to inquiries from the press.
- Oversee internal and external communications, including crisis communication plans.
Requirements
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or a related field (Master’s degree
preferred).
- Proven experience in a senior marketing role, preferably as a Marketing Director or CMO.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Proficient in digital marketing tools, data analysis & analytics tools, and platforms.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a passion for marketing and innovation.
- Strong project management and organizational skills.
Preferred Skills:
- Experience in the industry relevant to the company’s market.
- Knowledge of modern marketing techniques and trends.
- Ability to work in a fast-paced and dynamic environment.
- Proficiency in marketing automation and CRM software.
- Expert in digital and social media marketing
Job Features
| Job Category | Vice President - Marketing |
