We’re searching for a Product marketing manager to understand and drive the pipeline by creating powerful messaging and content, across channels. You will develop and execute marketing launches to increase awareness and drive revenue. If you’re a passionate experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies in US and UK, you’re just who we’re looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Responsibilities

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our offering in the market
• Content – Craft compelling briefs, emails, and nurtures to book demos, engage prospects, and monetize
• Sales enablement – Communicate value proposition and provide high-value sales tools, case studies, training, and collaterals
• Market, customer, and competitive analysis – Be the expert on the customer, the industry trends, and the competitors in the market
• Evangelism – Serve as a company spokesperson and go-to thought leader for the offering
• Plans – Own launches, go-to-market strategy, sales enablement collateral, and website
• Engage and influence customers, partners, analysts, and thought leaders.

What We Expect You To Achieve In 90 Days

• You have developed a deep understanding of the product, market, the user, and the positioning.
• Start from sales enablement and deliver on it, building insights into what campaign messaging should look like.
• Build a couple of campaign messaging documents, that enable the demand generation team to deliver on their results.
• Handled a product launch and figured out a process to streamline it in the future.
• Start being a voice amongst the industry influencers, and start building rapport internally and externally.

Requirements

• 3-6 years of progressive experience across technology and/or marketing.
• Built insights from sales calls, that can trickle into campaigns that click.
• Understood, validated, and scaled based on understanding of buyer behavior and ideal user persona.
• Crafted compelling product stories that fit different channels, customer personas, and regions.

You Also Have

• Hands-on ability to create a range of marketing assets, including on-message product demo videos and succinct slide pitch decks.
• Excellent written, verbal, and presentation skills, with an eye for quality and attention to detail.
• Strength in collaborating with cross-functional teams.

This job was posted by Zenobia Diana Mccoy from Recruiterflow.

Desired Skills and Experience

Brand Management