-
Nidhi B S posted an update
SEO for online stores, or ecommerce SEO, involves optimizing a website to rank higher in search engines and attract more visitors.
SEO strategies for online stores
-
Keyword research
Use buyer intent to research keywords related to your products, such as product names, features, and specifications.
-
Technical SEO
Optimize your website’s infrastructure, including its URL structure, sitemap, schema markup, and hosting.
-
Link building
Build links to your site from other websites to help search engines like Google understand your site’s authority.
-
Content marketing
Create compelling product content that includes relevant keywords and detailed descriptions.
-
Blogging
Use on-page and technical SEO strategies to create content that aligns with your audience’s interests and needs.
-
Schema markup
Use schema markup to help Google understand your page better.
- In other words, SEO for e-commerce concentrates on optimizing your site, making getting leads and conversions easier.
-
However, unlike SEO for content-focused websites, optimizing your online store is more than just adding keywords, writing blog posts, and gaining links. You need to understand how search engines work and what they reward
Other SEO tips
- Optimize product pages
- Make sure your site is user friendly
- Avoid duplicate pages and duplicate content
- Improve your page speed
- Add a sitemap
- Make social sharing easy
-