

Akshat Hegde
Research & Faculty-
Vaibhavi Bhat posted an update 6 days ago
HR Learning of the Day – Elaboration likelihood model
The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo, explains how people process persuasive messages through two distinct routes:
1. Central Route:
Involves deep, thoughtful analysis.
Used when individuals are motivated and able to process information.
Leads…
-
Vaibhavi Bhat posted an update 6 days ago
Daily HR APAC News:
- Load More