HireGains leverages the science of elite sports and cutting-edge research to elevate workplace performance. With advanced technology, HireGains optimizes team dynamics and unlocks individual potential, delivering data-driven insights in just six minutes. The platform shifts the focus from individual skills to collective capabilities,…

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Business case study: The Genius Marketing Strategy of Marlboro Cigarettes | Business Marketing Case study

There are some obvious problems with cigarette advertisements. The most obvious one is that, thank God, they are already banned.

But hear me out, because it wasn’t always the case. Cigarette advertisements flourished before the 1970s, and…

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Business case studies: Gillette’s Billion Dollar Business Strategy that kept it relevant for 120 years
Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as…

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Building a Personal Brand as a Student

Creating a personal brand as a student helps you stand out to future employers and connects your academic and personal strengths with professional opportunities. It involves presenting a consistent, authentic image both online and offline. Here are key steps:

1. Define Your Identity: Identify your core…

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“Empower Yourself to Empower Others” emphasizes the idea that effective leadership starts with personal growth and self-empowerment. When you build your own confidence, skills, and resilience, you become better equipped to inspire and uplift others. By leading with self-awareness and strength, you set a positive example, foster trust, and…

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