Super Bowl Ads 2025: Marketing Strategies & AI’s Role in Advertising

Wharton marketing professor Patty Williams discusses Super Bowl advertising strategies, the impact of AI in marketing, and how brands use celebrity endorsements and social media engagement to maximize ROI. She explores the cost of Super Bowl ads, the role of emotional storytelling in commercials, and why companies invest millions in Super Bowl marketing campaigns. The conversation also highlights trending Super Bowl ads 2024, consumer reactions, and the evolving digital landscape of advertising.

https://www.youtube.com/watch?v=kRcA89I74vM