HR Learning of the Day – Elaboration likelihood model

The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo, explains how people process persuasive messages through two distinct routes:

1. Central Route:

Involves deep, thoughtful analysis.

Used when individuals are motivated and able to process information.

Leads to long-lasting attitude change.

Example in HRM: Employees attending a leadership training session analyze detailed data on management styles before adopting a new approach.

2. Peripheral Route:

Involves superficial cues like emotions, attractiveness, or authority.

Used when motivation or ability to analyze is low.

Leads to temporary attitude change.

Example in HRM: A company promotes a wellness program using celebrity endorsements rather than detailed research on health benefits.

Relevance to HRM

Employee Engagement: HR can use the central route for training and development, ensuring employees deeply process company values and policies.

Recruitment & Employer Branding: A well-crafted job advertisement can use the peripheral route (attractive visuals) or the central route (detailed job descriptions) based on the target audience.

Performance Appraisal: Managers can ensure feedback is delivered in a way that engages employees deeply rather than relying on surface-level rewards.

Please note that all HR Words have been Sourced from Google/Wikipedia and I copy from different places, edit using GenAI and share with everyone while learning something new everyday. Image Source ChatGPT

Have A Great HR Day

Regards

Dr. Vishal Verma