Business case studies: What Steve Jobs learnt from Nike’s marketing campaign that beat it’s rival Adidas

What Apple’s marketing legend Steve Jobs learned from Nike
OLYMPICS 2012: How Nike beat Adidas

How did Nike (not a headline Olympic sponsor) beat the headline Olympic sponsor Adidas?

Why has Nike outdone Adidas so comprehensively on social channels even without a hefty Olympic sponsorship payment?

There is no reliance on waiting for sponsorship to deliver the goods: simply sticking to their core themes and, as it were, running with them. Of course, making fantastic products and already having a devoted fan base helps – but both brands have this, and Nike has made rather more of it, at least by social measures, than Adidas has.

https://www.youtube.com/watch?v=rN0HrbDDmZ8