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Business Case Studies: Pubg’s Genius Strategy: How to Design Addictive Products to make 2.8 Billion Dollars?
PUBG is a term you must have probably heard by now. It is the abbreviated form of PlayerUnknown’s Battleground. Basically, it is a video game which is a multiplayer battle royale game. It is very famous all over the world. However, the entertainment factor does not mean it is all good. The game has become viral and is played by billions of people. The players have become addicted to this game. Moreover, it is hampering their quality of life. But today we try to understand what did the developers of this game so addictive, what are the strategies that they used and what can we learn from it?
