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  • A New Way to Manage Customer Portfolios for Maximum Value

    Better-informed decisions on customer relationship conversion, leverage, and defense can drive revenue and lower costs.

    Many leaders understand that it’s important to create closer, more valuable relationships with customers. But if they aren’t actively managing their portfolios of weaker…

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    Shrinidhi Rao
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  • My year reading a book from every country in the world

    Ann Morgan considered herself well read — until she discovered the “massive blindspot” on her bookshelf. Amid a multitude of English and American authors, there were very few books from beyond the English-speaking world. So she set an ambitious goal: to read one book from every country in…

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    Shrinidhi Rao
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  • How to Make Sense of Irrational Competitors

    To avoid getting blindsided, leaders must do more to understand competitors’ thinking.

    To compete successfully in a dynamic market, executives must be able to see things from their competitors’ point of view. But too often, business leaders view their competitors’ actions as irrational. By failing to…

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    Shrinidhi Rao
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