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Venu Somaiah H
HR Professional-
Piyali Mukherjee posted an update 6 days ago
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Piyali Mukherjee posted an update 6 days ago
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Vaibhavi Bhat posted an update 6 days ago
HR Learning of the Day – Elaboration likelihood model
The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo, explains how people process persuasive messages through two distinct routes:
1. Central Route:
Involves deep, thoughtful analysis.
Used when individuals are motivated and able to process information.
Leads…
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Vaibhavi Bhat posted an update 6 days ago
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