Digital Product Management Specialization

The University of Virginia’s Digital Product Management Specialization on Coursera is designed to equip both aspiring and current product managers with modern practices essential for developing successful digital products and effective teams. This beginner-level program comprises five courses, each focusing on key aspects of product management:

1. Digital Product Management: Modern Fundamentals: Learn to create actionable focus, manage new product ideas, and amplify existing products using contemporary product management methods.

2. Agile Meets Design Thinking: Discover how to combine agile development methodologies with design thinking to create a strong shared perspective and drive value through user-centric design.

3. Hypothesis-Driven Development: Understand how to implement a culture of experimentation by diagnosing and prioritizing user needs, focusing agile practices, and running design sprints.

4. Product Analytics and AI: Learn to integrate actionable analytics into your product program, pairing customer hypotheses with data to test propositions and build features that users want.

5. Managing an Agile Team: Gain insights into selecting and testing agile practices, creating team charters, facilitating retrospectives, and supporting your team’s transition to agile methodologies.

Throughout the specialization, learners will develop skills in hypothesis-driven development, product management, agile methodologies, Lean Startup, and design thinking. The program includes hands-on projects, such as drafting positioning statements, personas, value proposition hypotheses, and user stories, culminating in the creation of a comprehensive team charter. Upon completion, participants earn a shareable certificate from the University of Virginia, enhancing their professional credentials.
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Digital Product Management

Offered by University of Virginia. Implement a modern approach to product management. Master the fundamentals that create great teams and ... Enroll for free.