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Building a MILLION DOLLAR Global Brand from Madhya Pradesh: How? -Business Case studies
Hi Everybody, The economics of TEA in India is one of the most fascinating concepts you will ever discover, and while mostpeople only know TEA as a beverage, what we often don’t see is that it is an incredible product to build a million-dollar business! The question is, how can you build a million dollars business by selling this 10–15Rs product? Well, that’s exactly what I wondering! And as luck would have it, I got the opportunity to meet one of the smartest founders in the tea business who goes by the name Anubhav Dubey. And his company, the Chai Sutta bar has become such a mammoth and that today, they serve 3 lakh cups of Tea every single day, have 485 stores spread across the country, and as of 2022, they have achieved a combined revenue of around Rs 150 crores ! Fun fact, they have achieved this revenue without raising a single penny from investors! And for the first time, Anubhav has revelead all the economics behind his business model! So in this episode today, lets go deep and try to understand, How on earth can you build a million-dollar business by selling tea? What is the economics behind this business? How is the business model of Chai Sutta Bar different from other Tea selling companies? and most importantly, as students of business, what are the lessons that we need to learn from Chai Sutta Bar?