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Airtel will beat JIO? What no one is Telling you about the Jio vs Airtel vs Tata Telecom Wars!
In the past 7 years, the Indian telecom space has seen the most competitive business wars in its history!! After Jio came out, 2 giant players merged together to become Vodafone idea, BSNL is still on the ventilator and players like Telenor and Aircel have just vanished from the market!!! But as we saw, while all these players were struggling to survive, the only player who fought back and is still fighting the battle is Airtel!!!
How exactly is Airtel bouncing back after the telecom shock of 2016?
What are the business strategies that helped Airtel beat Jio in this fierce competition?
And finally, What lessons can we learn from the return of airtel/ business wars?