The Genius Strategy of Coca Cola to beat Pepsi | Business War: PEPSI VS COCA COLA- Business Case Study

Coca-Cola and Pepsi are the biggest soft drink rivals in the world, and every year, it feels like a war breaks out between them! From legal cases to marketing strategies, Pepsi and Coke never miss a chance to bring each other down.

The most shocking episode of this business battle took place in 1992, when Coca-Cola used a “suicide strategy” that caused Pepsi a loss of thousands of crores! And this war revolved around a product that Pepsi named “Crystal Pepsi.”

This “suicide strategy” was so devastating that in the first year, Crystal Pepsi generated ₹4,000 crores in revenue, but by the very next year, due to Pepsi’s mistakes and Coca-Cola’s “suicide strategy,” Pepsi’s condition became so bad that they had to stop producing Crystal Pepsi altogether!

Today, Crystal Pepsi is considered one of the biggest failures in Pepsi’s history. So, the questions are:
1. How did this intense battle between Coca-Cola and Pepsi start?
2. How did Coca-Cola use its “suicide strategy” to bring Pepsi down?
3. What mistakes did Pepsi make in haste?
4. And what lessons can we learn from this epic war between Pepsi and Coca-Cola?

https://www.youtube.com/watch?v=b9rLMlN5QnU