-
How JIO’s Masterplan Beat Disney & became the King of Indian OTT? | Business Case Study
On the 28th of February 2024, the streaming market of India witnessed the biggest merger of the decade, this when Disney+Hotstar entered into a joint venture with Mukesh Dhirubhai Ambani!!
And the reason why this is a very very big deal because with this merger, Mukesh Ambani has practically become the King of the Indian OTT space because now This entity owns 35% of the entire OTT market of India, 120 television channels, and 30,000 content assets of Disney! In total, this entity alone will command a total viewership of 750 million viewers!
And you know what?? Reliance will practically control 63.16% of the merged entity and Disney owns only 36.84%!! And this is shocking because in 2021, Disney was the king of the Indian OTT space!! Look at this chart, in 2021 Nov, while amazon prime stood at 22.3 million views, netflix stood at 6.1 million views and disney plus Hotstar touched a viewership of 51 million views!! And if you look at Jio, jio was nowhere in 2021, but even then, in just 2 years, it has become the King of the Indian media space.
How did Reliance dethrone Disney as the king of the Indian media space?
What was Mukesh Ambani’s genius business strategy to beat a 100-year-old giant like Disney in India?
Why did Disney lose the war with Jio despite having so much money?
And as students of business, what are the lessons that we need to learn from this epic business case study?