A New Machine Learning Approach Answers What-If Questions

Machine learning is now widely used to guide decisions in processes where gauging the probability of a specific outcome — such as whether a customer will repay a loan — is sufficient. But because the technology, as traditionally applied, relies on correlations to make predictions, the insights it offers managers is flawed, at best, when it comes to anticipating the impact of different choices on business outcomes.

https://sloanreview.mit.edu/article/a-new-machine-learning-approach-answers-what-if-questions/

sloanreview.mit.edu

A New Machine Learning Approach Answers What-If Questions

Causal ML helps managers improve decision-making by enabling them to explore different options’ potential outcomes.