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Is Indigo’s Business Empire CRUMBLING? : Business case study
A few years ago, Indigo was making headlines because it was redefining the rules of Aviation in India!!!
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India is known as the graveyard of airlines and that is because, In India airline companies keep going bankrupt every now and!! But even in this firestorm of bankruptcy, only one airline was an exception and that was indigo airline!! just look at this: while Jet Airways was drowning under a massive loss of ₹2,097 crores, and SpiceJet was struggling with ₹687 crore in losses, but Indigo was soaring with an astounding profit of ₹1,300 crores!and Indigo wasn’t just surviving; it was dominating the industry with a 60% of the market share!! And 2 years back we made a video on the rise of Indigo!!! But On 25th of October 2024,, Indigo dropped a bombshell!! Indigo released its quarterly report and it was shocking because now Indigo is in a loss!!!!
If you look at the graph, suddenly, their expenses shot up by 3000 crores and their profits took a massive hit, to go from ₹189.1 crores in profits to a painful loss of ₹907.1 crores.
So suddenly, the airline that once set the gold standard for profitability in India, is now stuck in financial turbulence like everyone else.So we went through some heavy research reports to understand,
How is Indigo the legendary airline struggling to make a profit? What are the market conditions that are bleeding the greatest airline in Indian history?? And If Indigo itself is struggling to stay in the air, what does it mean for the future of India’s aviation industry? Are we headed toward a future without a profitable airline at all?!!!