The GenAI Focus Shifts to Innovation at Colgate-Palmolive

The consumer products company is using generative AI for the full innovation cycle, from synthesizing consumer insights and highlighting unmet consumer needs to suggesting new product concepts.

Colgate-Palmolive, the consumer products giant whose origins date back to 1806, has long been a data- and insights-oriented company. It has gathered consumer market research for decades and has employed innovative analytics to make sense of that data. It has also been a regular user of analytical artificial intelligence — traditional machine learning — to address areas like product pricing, promotion, and assortment, as well as marketing and media effectiveness.

https://sloanreview.mit.edu/article/the-genai-focus-shifts-to-innovation-at-colgate-palmolive/