By Dr Pavan Soni

The management lesson, however, is to look beyond the product to the customer value chain, for differentiation often happens at the margins. Also, a case in point of seemingly foreign concepts finding a space in India.

https://pavansoni.medium.com/maruti-suzuki-addressing-the-end-to-end-customer-value-chain-458b9f46730f

pavansoni.medium.com

Maruti Suzuki: Addressing the end-to-end customer value chain

With over 50 percent market share in passenger cars, the three-decade-old Maruti-Suzuki pretty much rules the road in a rather fragmented…