Harnessing Generative AI in Marketing

Do you like data? Are you super-fact-based and rational?

I recently watched Jessica Apotheker’s TEDx talk on marketing in the age of generative AI. She highlights AI’s potential to boost productivity for business leaders and consumers, enhance marketers’ creativity, and create personalized content. However, she also warns of content homogeneity due to AI’s reliance on existing data.

Jessica urges businesses to reskill and reorganize to integrate AI effectively, using it to inspire original ideas while preserving market identity. Investing in AI is crucial, but marketers must harness their creativity to stand out.

Check out the full talk here: https://youtu.be/3MwMII8n1qM?si=5YbJWqSQE8vAZst7

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