The Three Joys at Honda

Honda remains an unmistakable leader in engineering, especially when it comes to automobile engines. As a blacksmith, repairing second-hand bicycles, Soichiro Honda’s manual dexterity and curiosity about machines propelled him to the pole position of automobile engineering in less than thirty years. At Honda, empathy marries creativity, as demonstrated by its driving philosophy: The Three Joys – 1) for those who buy the products (“The Joy of Buying”), 2) those who engage in selling Honda’s products and services (“The Joy of Selling”), and 3) those involved in business of creating its products (“The Joy of Creating”). Another case of enduring values. (Source: Honda R&D)

https://honda-rd.asia/honda-philosophy/the-three-joys/