Business case studies: Gillette’s Billion Dollar Business Strategy that kept it relevant for 120 years
Gillette shook up the world of shaving by introducing a razor that gave men the option to get a shave in the convenience of their own home. King C. Gillette and his amazing razor were the first disruptors to the Grooming Category as well as the Barbershop industry.

How is it still able to function at the highest level 120 years from the day of inception? What is the Strategy behind its immense success? Let’s find out in the below video.
https://www.youtube.com/watch?v=YRYLPeWCOP0