Shrinidhi Rao posted an update
The Influence of Customization on Owned Channels and Audiences
Customization can have a powerful impact on owned channels and audience engagement. By tailoring content, design, and user experience on platforms like websites, newsletters, and social media channels, brands can better align with their audience’s interests and preferences. This personalization helps build stronger connections, increasing user loyalty and retention. As audiences engage more consistently on customized channels, brands benefit from enhanced insights and feedback loops, driving further optimization and growth in their engagement strategies.
