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Business Case Studies: How to build Brand loyalty like Volvo?
For decades the name Volvo has been synonymous with “Safety and Durability”. The company has been at the forefront of ensuring driver and passenger safety in their cars ever since they invented the 3 point safety belt, which, later on, became standard on all cars. Volvo was the first company to introduce Side Impact Protection System (SIPS) in their cars and they were also the leading car manufacturer to equip cars with side airbags. Staying true to their DNA, Volvo cars are one of the safest cars in the world. And in 2017, their flagship SUV Volvo XC90 was bestowed with the title of ‘Safest Car in the World’ by IIHS. In this video, we will explain what you can learn from Volvo.