NIKE’s Unusual Business Strategy to to Market itself & make Billions? (Business STRATEGY Case Study)

Nike is one of the greatest brands in the world. Time and again Nike has established new benchmarks with its iconic marketing campaigns! But on the 3rd of September 2018, Nike aired a campaign that literally broke the internet in the wrong way! This ad became so controversial that President Donald Trump himself put out a tweet bashing Nike for their commercial, People started burning Nike shoes and what followed next was a series of catastrophes with # boycottnike trending on Twitter! On top of this, the media started covering all this drama which again led to a ton of bad publicity! But despite all this, Nike sales instead of going down shot up! How? Let’s understand this in this video.

https://www.youtube.com/watch?v=6DEOW9ZQ2BI