How to KILL a MONOPOLY? : The fall of Gillette (Business STRATEGY Case Study)

Gillette has an approximate global brand value of around 7.55 billion U.S. dollars. The King Camp Gillette was a salesman and investor who came up with the idea of disposable safety razor blades way back in 1895. In this video, we narrate the story of a small company out of nowhere forced Gillette to change its 100-year-old strategy, lower its prices to avoid its market share from falling any further. This company became a billion-dollar company in 5 years.

https://www.youtube.com/watch?v=SGIKsejp7-0