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Apple is trying to KILL Facebook? : Trillion Dollar Tech war (Business case study)
Zuckerberg says Apple is Facebook’s biggest competitor. Recently, Apple released a seemingly innocuous software update: a new privacy feature that would explicitly ask iPhone users whether an app should be allowed to track them across the other apps and sites that they use. For Facebook, however, this feature is anything but innocuous — it strikes at the heart of the company’s business model. Facebook has taken Apple’s move as a direct statement of competition and has decided to fight back. The dispute represents a further deterioration in the frosty relations between the two companies and their chief executives Mark Zuckerberg and Tim Cook, a decade-long cold war that is at once personal and professional. What’s at the heart of this conflict, and why have the stakes become so high for both of these companies?