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Business Case Studies: The GREAT INDIAN SPORTS WAR : Puma vs Adidas vs Nike
In 2006, Puma was the last to enter the Indian market and began with a modest revenue of just ₹22 crore in 2006. and during the same time, Nike was at 99cr adidas was at 186 and Reebok was a giant with 354cr in revenue.
But you know what? Fast forward to 2020. In the next 13 years, the Big Cat has raced way ahead of its Giant competitors! As of 2020,While Reebok was at 407cr, adidas was 1250cr, nike was at 831 cr whereas Puma was at insane mark of 1413cr in revenue! And not just that puma has also been consistently profitable over the years in India. So the question is how did Puma beat the likes of Adidas, Nike and Reebok?