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How MAGGI’s GENIUS Marketing Strategy made it a Market Leader?: Nestle Business Case Study
Maggi is one of the most iconic brands in the Indian business history! and for our generation it is even more special because it had been an integral part of our childhood! But from the business standpoint, the most fascinating thing about Maggi is that back in 1983, Both maggi and instant Noodles were completely alien to the Indian Culture! and yet Nestle single handedly created a 937 cr market and has been a market leader in the domain for 38 years! and inspite of giant rivals like ITC, Marico and Unilever, even today, Maggi has whooping 60% market share in the instant noodle segment! The question is How did Nestle create a market for a seemingly alien dish in India? How did establish a monopoly in the instant noodles market?