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Introduction to Marketing
The “Introduction to Marketing” course, offered by the University of Pennsylvania’s Wharton School through Coursera, provides foundational insights into marketing strategies and practices. Taught by renowned faculty, this course explores key concepts like customer-centric marketing, brand management, go-to-market strategies, and the dynamics of buyer behaviour. Learners will gain actionable knowledge to design effective marketing strategies, leverage digital tools, and build strong brand equity. Perfect for beginners or professionals looking to enhance their marketing acumen, this course emphasizes real-world applications with case studies and examples from leading global brands.
coursera.org
Offered by University of Pennsylvania. Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 ... Enroll for free.