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How Ashneer Grover’s GENIUS STRATEGY turned Bharatpe into a $2.8 Billion company?: Business Case Study
BharatPe is called the shopkeeper’s best friend. Why? Shopkeepers in India are a harried lot. Events like the Covid-19 pandemic usually hit mom-and-pop or kirana stores the hardest; margins are shrinking every other day. And despite offering credit to their customers, when it’s time for them to invest in their business, the friendly neighbourhood merchant has little to no options in the formal sector. Bharat Pe is powerful despite players like Phonepe, Paytm and Googlepay. Grover aims to be a banker for merchants and in this video we show you how?