5 Tips for Building a Strong Brand Identity

“Know thyself.” It’s an old saying, but one more business owners would do well to heed. There are many brand-related mistakes an entrepreneur can make, like overdoing an ad campaign or not being transparent about your products, but perhaps the biggest mistake an entrepreneur can make is having a poorly defined brand identity. And yet, it happens all the time.

Why is this such a big deal? Think about when you go to a job interview, you will probably dress a certain way, highlight key experience or maybe even modulate your voice to be different than it would be in casual conversation. Essentially, you’ve created a persona that you hope will be favorable to your employability. In this same way, your brand is the persona of a company, and it will be your customer’s first impression.

https://www.entrepreneur.com/starting-a-business/5-tips-for-building-a-strong-brand-identity/289007

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5 Tips for Building a Strong Brand Identity | Entrepreneur

What's in a name? Everything: A vibrant brand is what keeps a prospective customer interested long enough to view your offerings.