Good To Great – Jim Collins

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Good to Great by Jim Collins is a ground breaking business book that explores why some companies make the leap from being good to truly great—and sustain that greatness over time. Based on five years of research and analysis of 1,435 companies, Collins identifies the key traits and strategies that set successful organizations apart. With concepts like the “Hedgehog Concept,” “Level 5 Leadership,” and the “Flywheel Effect,” the book offers practical, research-backed insights into building long-term excellence. First published in 2001 and reprinted in hardcover in 2010, Good to Great remains a must-read for leaders, entrepreneurs, and anyone striving for outstanding performance in business and beyond.

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