Description
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
The Lean Startup by Eric Ries introduces a groundbreaking method for building businesses and launching products more efficiently. It emphasizes the importance of continuous experimentation and customer feedback to identify what customers truly want. Rather than relying on lengthy business plans and assumptions, the Lean Startup approach encourages rapid prototyping, testing, and learning to quickly adapt and adjust strategies. This method helps businesses avoid waste, reduce risk, and improve product-market fit. Essential for any entrepreneur, the book provides practical insights on how to navigate uncertainty, make data-driven decisions, and create products that meet real customer needs.
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