The Law of Perception of Value – A Thought Provocation by Mukund

In the dynamic corridors of corporate life, where perception often shapes power and positioning, a silent principle operates beneath the surface — one that governs how roles are valued, and by extension, how individuals are perceived. Mukund, a sharp observer of organizational behavior and business dynamics, brings to light this compelling truth through what she calls the “Law of Perception of Value.”

At its core, this law asserts:

“Value creators are perceived to have a higher value than value enablers.”

In simple terms, corporate ecosystems tend to revere those in value creation or value addition roles — be it business development, innovation, or strategy. These roles are viewed as the engines of growth, the rainmakers, the headline-grabbers. They are often seen as “seductively strategic”, attracting attention, admiration, and advancement.

In contrast, roles that focus on value maintenance, value protection/preservation, or preventing value erosion — such as compliance, operations, risk management, or HR — tend to be underestimated. These functions are crucial for organizational sustainability, yet they are frequently relegated to the background, viewed as routine or “mundane” executional necessities rather than value-driving forces.

Mukund’s message is not to diminish any role, but rather to create awareness of how perception plays into professional growth and recognition. In a world where narrative often defines reality, understanding this perception can be the key to career clarity and strategic role choice.

She encourages professionals to reflect deeply:
Are you seen as a value creator or a value enabler?
And more importantly:
How do you want to be perceived?

In the end, Mukund leaves us with a gentle nudge — “Choose your role wisely 😉.”

Follow more of Mukund’s insights on leadership, strategy, and professional growth here:
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