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Product Launch

Original price was: ₹40.00.Current price is: ₹30.00.

“Product Launch” provides a comprehensive guide to executing a successful product launch, focusing on buyer-centric planning, engaging influencers, and creating memorable events. It covers product selection, market need determination, marketing material preparation, and buzz-building strategies. The book details launch processes and post-launch tactics, including social media monitoring, data analysis, referral campaigns, and customer feedback for sustained success. Essential for anyone looking to introduce a new product effectively in the market.

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Description

Today, the world is a lot smaller thanks to the internet. People and the market are a lot more receptive to new ideas. Otherwise, Facebook would’ve never happened as quickly as it did. Forget its many transgressions and you will see that the company was able to take off because it understood the pulse of the people and pitched exactly what it needed to and proceeded with excellent strategy.

We will create a plan for the product launch. We will go through how to do it. We will go through each step in detail. And we will discuss the tools you will need to get your product to the finish line. The idea is to create a plan of action that will help you identify, locate and utilize your resources in the best possible way as you keep planning the next steps of your online business.

Part of that last step is going to be about marketing techniques that will help you source your product right to the point of running a store virtually and maybe physically if that’s on the cards. Let’s start by understanding the importance of a product launch

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