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By Dr Pavan Soni
The management lesson, however, is to look beyond the product to the customer value chain, for differentiation often happens at the margins. Also, a case in point of seemingly foreign concepts finding a space in India.
pavansoni.medium.com
Maruti Suzuki: Addressing the end-to-end customer value chain
With over 50 percent market share in passenger cars, the three-decade-old Maruti-Suzuki pretty much rules the road in a rather fragmented…
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