About the job
Position: Google Paid Advertising Specialist
Location: Remote (Work-from-Home)
Work Hours: PST (California Time Zone)
Seeking an Experienced Google Paid Advertising Specialist
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Applicants must have a minimum of 5 years of direct experience managing paid Google Ads with a monthly budget of at least $50,000. We are looking exclusively for candidates with hands-on experience specializing in paid advertising on Google platforms. Candidates with general digital marketing experience without specific Google Ads expertise will not be considered.
About Us
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We are a Silicon Valley startup committed to empowering entrepreneurs through impactful marketing strategies. We’re dedicated to creating a diverse and inclusive workplace and encourage applications from women-identifying and minority-identifying professionals.
Why You’ll Love This Opportunity
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1. Fully Remote : Enjoy the flexibility to work from anywhere with a work-life balance.
2. Innovative, Impactful Work : Contribute to the advertising strategy of next-generation EdTech companies within a dynamic startup environment.
3. Competitive Compensation : We offer a highly competitive salary for the right candidate who meets our high standards and experience requirements.
Role Overview
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This full-time role requires a seasoned Google Paid Advertising Specialist to lead and optimize our advertising efforts. In this position, you will own campaign creation, performance reporting, and continuous optimization to align with our strategic objectives.
Key Responsibilities
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1. Lead Google Ad Campaigns : Manage advertising efforts across Google Search, Discovery, Display, and YouTube, including ad creation, copywriting, and campaign optimization.
2. A/B Testing and Optimization : Design and implement A/B tests to enhance targeting, creatives, and landing pages.
3. Data Analysis and Reporting : Develop weekly and monthly reports, synthesizing performance across platforms to deliver actionable insights for continuous improvement.
4. Stay Current with Industry Trends : Maintain a comprehensive understanding of Google Ads best practices, keeping campaigns innovative and competitive.
Required Skills and Experience
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1. 5 Years of Proven Google Ads Experience : Demonstrated success managing Google Ads with budgets of $50,000+/month, with a track record of achieving and surpassing KPIs.
2. Data Analysis and Reporting : Strong analytical skills with the ability to interpret complex data sets, track performance metrics, and generate actionable insights. Advanced Excel skills, including functions, pivot tables, and data visualization, are required.
3. A/B Testing Expertise : Proven experience designing and analyzing A/B tests to optimize ad targeting, copy, creatives, and landing pages.
4. Ad Copywriting : Proficiency in creating compelling, clear, and targeted ad copy that drives conversions.
5. Proficiency in Digital Marketing Tools : Hands-on experience with Google Ads Manager, Google Analytics, Google Tag Manager, and related platforms.
6. Project and Time Management Skills : Ability to manage multiple campaigns simultaneously within a fast-paced startup environment, meeting deadlines and adjusting priorities as needed.
7. Creative Design Skills (Preferred) : Familiarity with Canva or similar tools to create visually appealing ad assets is a plus.
Soft Skills
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1. Problem-Solving Abilities : Proactive approach to identifying and addressing campaign challenges.
2. Communication Skills : Clear, concise written and verbal communication.
3. Self-Motivation : Ability to work independently and achieve goals without close supervision.
Perks of the Role
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1. Remote Flexibility : Work from any location.
2. Professional Growth : Join a forward-thinking team that values expertise and fosters career development.
3. Competitive Salary : Compensation that reflects the value we place on your experience and skills.
- If you’re a Google Ads specialist with a minimum of 5 years of experience and a passion for impactful advertising, we encourage you to apply.